An important step some businesses tend to overlook is establishing their brand identity. But what does that really mean? What is branding? As it turns out, branding is one of the most important things you need to think about when it comes to your business’s image. It’s a must if you intend on succeeding. Let’s dive deeper and discuss why branding is essential for a business.
What is a brand identity?
Put in a broader sense, branding does encompass a lot of aspects but here’s how we could simply describe it. Think of branding for your business in this way: what makes you, you? Take a minute to really dwell on that thought… The answer is your personality, your values, your physical traits, and whatever other characteristics make you stand out from the crowd. In fact, in the business world, branding is your brand’s DNA. Unlike marketing, branding is long term. It’s the WHY — it builds loyalty and creates value.
Why is branding essential for your business?
Now, why would it be so important? Like the saying goes, “first impressions are lasting impressions” — and you want to make it a memorable one! Establishing your brand identity helps you pinpoint who you are as a business, your clientele and most importantly, what you value. If you have no clear sense of what your brand strategy is, nor your business values, your purpose, or your vision, it’s hard for your audience or clients to relate to you as a potential collaborator.
Where do you start?
Well, firstly, you need to identify who your audience will be, who you want to be marketing to. For example, are you targeting females between the ages of 30-45, students, entrepreneurs (and if so, you can niche down to startup entrepreneurs), etc… The more specific you are, the better you’ll know how to voice your brand, design targeted marketing strategies, and reach your audience with ad campaigns.
What are the top 5 branding essentials for a business?
Here are the top five branding tools that are worth the investment when starting out as a new business:
- Consistency! (We couldn’t stress this enough, so we wrote about branding consistency here.)
- Social media presence (We’ve designed some free Canva Instagram templates that might interest you!)
All this to say that we believe that focusing on at least one of the five elements stated above would really help you to grow your business. We hope we were able to provide you with any insight on why branding is important. Feel free to comment below if you have any other questions or if there’s anything we can help you with!